Basic SEO Terms & Expressions Every Marketer Should Know

Basic SEO Terms & Expressions

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301 Redirect.

301 redirect is when you visit a website or page and are immediately redirected to another page with another URL. You can make a redirect temporarily or permanently. A 301 redirection is a permanent server redirect. A permanent redirect is a way to tell the search engines that the page the user is trying to reach has been permanently moved. All the page authority accumulated on the old page is permanently moved to the new.

When do you need 301 redirect?

If you get a new domain or want your permalinks (URLs) to be more SEO friendly or user friendly. If your old URL is / vis.php? Id = 23456& category= 30, it's both more SEO friendly and user-friendly to change this to for example. / web design.


Affiliate or affiliate marketing is about collaborating on marketing.
It can be explained as follows:

An advertiser would like visitors, signups and sales on their website or in their online store and would like to pay other websites to help with this.

An affiliate partner has a website and would like to provide visitors, registrations and sales to the advertiser and earn money from this.

The two parties then collaborate through a so-called affiliate program that includes: rates (what can the affiliate partner earn from the cooperation), promotional material (banners and texts that the affiliate partner can use) and tracking, to track visitors, sign ups and sales.

Affiliate marketing creates results for both advertisers and their affiliate partners. For the affiliate partner, the collaboration is especially interesting for two reasons:

1) Because there are a large selection of relevant advertisers and relevant promotional materials.
2) Because he/she can target the ads with greater earnings as a result.


When you search for a product or service in Google, the results in the top and in the bottom of the page are paid ads = Google AdWords.

These ads are called Google AdWords. (The name was changed in July 2018 to Google Ads). They are higly effective as you can place a text ad directly in front of the person who specifically searches for what you are selling.

You're targeting your ads directly to the buying-ready users, and it's extremely effective. The difference between SEO and AdWords is the placement of search results and the way the placements are achieved. With AdWords, you pay per. click and with SEO, it is Google who, based on more than 200 different factors, chooses the ranking of your website.


In search engine optimization, the term "algorithm", which is a term for the overall search engine mechanism, is often used to evaluate which pages are most relevant to a given search.

When a word or phrase is entered in the search appliance search box and clicked on search, the search engine (as simple as simplified) finds all the documents in the index that match the search. It can very easily end with millions of documents.

It is therefore necessary subsequently to sort these documents so that the most relevant comes first in the search result. Nobody likes to browse 10 million pages to find the right link. It is the "algorithm" that ensures that it is the most relevant results that appear at the top.

Alt tag / Alt text

ALT Tag - Also called alternate text or ALT text. When uploading a picture, you can now add an ALT Tag to the image by all CMS sytems. ALT tag is the text that appears when you move the mouse over the image.

When you insert an image on your website, webshop or blog, it is extremely important that you remember to give it an ALT Tag as it has an effect on SEO (search engine optimization). Search engines, such as Google, Yahoo and Bing, use this to find out what the image contains. A search engine, such as Google, can not "see" images yet and can only read ALT the text and filename of the image.

Strengthen the page with ALT Text

By naming your pictures and using the correct keywords in your ALT Tags correctly, you can help improve the page's strength on a given keyword - however, it is not very much because search engines do not provide keywords in ALT Tags especially high value. But the website as a whole gets a higher score.

For example, do you sell T-shirts, of course, you already have the keyword "T-shiert" in your title, headlines and content. But do you include it in filenames on images and ALT tags?

Let's assume you have a webshop and are doing SEO on it. In this connection you have made a lot of good texts, linkbuilding and optimized your webshop in general. If you forget to have ALT Tags on your photos, you will risk losing visitors from Google's image search results. In fact, there is a section that uses image search and ALT text is the only way Google understands what you would like to tell with this image.

If you transfer your pictures from a digital camera, it will usually be assigned a name called something with "pic date" and when you upload the image to your shop, the shop will in most cases give the image this name. This way you do not get much relevant traffic from Google Image Search.

On the other hand, rename the image to what is in the picture, for example. "Black-t-shirt.jpg" and also adds the primary keyword to the ALT Tag, for example. "Black T-shirts in good quality," so your chances of being found by a Google image search will be significantly greater = more traffic from Google. "

Anchor Text.

Anchor text is the hyperlinked text that appears on websites often with blue writing and a thin line below. By clicking on an anchor text, you are automatically redirected - either to another page of the website you visit, or to a completely different domain.

Anchor Text

How to use anchor text

If you have a blog, you probably already use anchor text. It is a widely used tool among bloggers who send visitors to related articles and posts either on their own or other sites. Anchor text differs from traditional url's as the words are written correctly and readily.

Anchor text and search engines

Because anchor text is printed in readable sentences, it is good for both visitors and search engines, giving a quick impression of what the link refers to. Anchor text can therefore optimize your page rankings on a wide range of keywords - even if they do not appear directly on the site or in your keyword list.

Quality over quantity

It may be tempting to spread anchor text across the entire site, but if there are too many links, search engines like Google, Bing and Yahoo will see it as link-spam. Therefore, make sure to spread them evenly across the pages, use them only where relevant and vary the language in them. Enjoy your SEO optimization!


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